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Keywords: Attributes and levels reduction
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (3): 327–341.
Published: 06 July 2012
... collected for matching with optimum design. Findings An optimum design is suggested for a formal office shirt, for North Indian women, by integrating opinions of designers and consumers. Originality/value Attribute and level reduction technique is an original contribution to the literature. Further...
