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Keywords: Augmentation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 45–62.
Published: 23 June 2020
...Hanna Lee; Yingjiao Xu; Anne Porterfield Purpose The purpose of this study was to investigate the relationship between consumers' perceived media characteristics, telepresence, attitudes and adoption intention towards augmented reality (AR)-based virtual fitting rooms (VFRs). Additionally...
