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Keywords: Aversion effect
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (8): 1413–1430.
Published: 25 July 2025
... in fashion consumption trigger consumer aversion effects? Design/methodology/approach This empirical study primarily utilizes a survey by questionnaire to statistically analyse consumer perceptions of different customer service types in fashion consumption. The study divides the scenarios into pre-sale...
