Keywords: Avoidance behavior
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 186–207.
Published: 20 June 2023
...Joohye Hwang; Tracie Tung; Hira Cho Purpose The study aims to examine fast fashion consumers' negative in-store experiences focusing on the effect of the two store environment factors, product overload and store ambiance, on their confusion and consequent shopping avoidance behavior. Design...

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