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Keywords: Baby boomer
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 87–104.
Published: 09 March 2015
...Monika Rahulan; Olga Troynikov; Chris Watson; Marius Janta; Veit Senner Purpose – The purpose of this paper is to understand the difference in purchase decision behavior of compression sportswear by Baby Boomers and Generation Y. Design/methodology/approach – Two methods were used for data...
