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Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model

Aušra Rūtelionė, Muhammad Yaseen Bhutto
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 1074–1092.
https://doi.org/10.1108/JFMM-06-2023-0161
Published: 30 January 2024
... Green apparel Generation Z Green psychological benefits Purchase intention Purchase behavior Lithuania Baltic states The industrial uprising and swift economic development have led to overconsumption, lessening of the earth's natural resources and ecological problems such as waste...
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