...Noel Mark Noël Purpose The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian shopping behavior, as well as internal process benchmarks such as apparel brands' names, store...

...Jaya Halepete; Jihye Park Purpose This study aims to provide competitive e‐tailing strategies for fair trade organizations using a benchmarking approach. Design/methodology/approach A coding guide was developed to obtain information available on 28 fair trade web sites and 28 commercial web...