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Keywords: Benefits
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (3): 397–411.
Published: 13 July 2010
...Tammy R. Kinley Purpose The purpose of this study is to determine whether clothing benefits sought (CBS) affected fit preferences, satisfaction with the fit of ready‐to‐wear, label style preferences, and shopping behaviors of US women. Design/methodology/approach Written questionnaires were...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2010) 14 (3): 335–349.
Published: 13 July 2010
...Wi‐Suk Kwon; Mijeong Noh Purpose The purpose of this study is to investigate mature consumers' perceived risks and benefits and purchase intentions in the context of online apparel shopping and the role of age and past experience in their perceptions and intentions. Design/methodology/approach...
