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Keywords: Black South Africans
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 944–964.
Published: 30 January 2023
...Fanny Saruchera; Lebohang Mthombeni Purpose South Africa is increasingly becoming an attractive market for luxury fashion brands due to the growing middle-income consumer segment, which is perceived to be upwardly mobile. Despite evidence of black South African's exhibition of heightened interest...
