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Keywords: Body measurements
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (2): 214–230.
Published: 11 September 2024
..., 2018). According to Maguire et al. (2024) , standard or straight-size typically refers to clothing that is designed for individuals whose body measurements fit within the standard sizing range (e.g. US0-8; AUS/UK6-12) offered by most fashion brands. Mid-size is a term used to describe...
