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Keywords: Body measurements
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (2): 214–230.
Published: 11 September 2024
... retailing Stores Shopping Body measurements To assess enjoyment of and experiences with clothes shopping, eight items were based on a subset of items originally developed by Kwon and Parham (1994) and adapted by Tiggemann and Lacey (2009) . Items modified to assess in-store shopping experiences...
