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1-4 of 4
Keywords: Body shape
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 1088–1112.
Published: 20 March 2023
... al., 2016). The definition of garment styles selected from each garment category is given in Table I . Further, taking clue from the literature, four motivating factors, to hide extra bulges/curves of body, fits well, size availability and suits on body shape, which generally encourages a plus...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 741–759.
Published: 27 February 2023
...Courtney Chrimes; Rosy Boardman; Helen McCormick; Gianpaolo Vignali Purpose Body shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and experience fit is limited. Moreover, while digital...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 100–117.
Published: 25 February 2022
...Eonyou Shin; Elahe Saeidi Purpose The purpose of this study was to explore body shapes among overweight and obese men and examine fit issues based on the current ASTM sizing standards related to the categorized body shapes. Design/methodology/approach The SizeUSA data and the additional data...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 759–775.
Published: 22 December 2021
...Eonyou Shin; Elahe Saeidi Purpose The purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards related to the body shapes categorized. Design/methodology/approach Body scan data...
