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1-4 of 4
Keywords: Body shape
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Journal Articles
Exploration of Indian plus-size women's ready-to-wear: problems and preferences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 1088–1112.
Published: 20 March 2023
... 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Body shape Body bulges Clothing fit Clothing preferences Sizing problems Plus-size women Obesity epidemic has increased globally over the years; some secular trends estimated...
Journal Articles
Investigating the impact of body shape on garment fit
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 741–759.
Published: 27 February 2023
...Courtney Chrimes; Rosy Boardman; Helen McCormick; Gianpaolo Vignali Purpose Body shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and experience fit is limited. Moreover, while digital...
Journal Articles
Whole body shapes and fit problems among overweight and obese men in the United States
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 100–117.
Published: 25 February 2022
...Eonyou Shin; Elahe Saeidi Purpose The purpose of this study was to explore body shapes among overweight and obese men and examine fit issues based on the current ASTM sizing standards related to the categorized body shapes. Design/methodology/approach The SizeUSA data and the additional data...
Journal Articles
Body shapes and apparel fit for overweight and obese women in the US: the implications of current sizing system
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 759–775.
Published: 22 December 2021
...Eonyou Shin; Elahe Saeidi Purpose The purpose of this study was to categorize the whole body shapes of overweight and obese females in the US and examine apparel fit based on the current ASTM sizing standards related to the body shapes categorized. Design/methodology/approach Body scan data...
