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Keywords: Boycott
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–24.
Published: 22 July 2026
...Kexin Su; Siti Ngayesah Ab. Hamid; Che Aniza Che Wel; Qiangqiang Du Purpose Drawing on moral philosophy and cognitive dissonance theory, this paper examines how consumer idealism and egoism influence consumer culpability and how culpability shapes boycott and moral decoupling in response...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 45–60.
Published: 28 April 2023
...Jiali Xie; Ho Jung Choo; Ha Kyung Lee Purpose This study aimed to investigate the influence of brand-targeted animosity on consumers' boycott intentions for target fashion products via their cognitive and affective evaluations, in the context of the “Xinjiang cotton ban” incident. The moderating...
