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Keywords: Bra context
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (4): 438–452.
Published: 11 September 2017
... Licensed re-use rights only Purchase intentions Bra context Optimal social desirability Vanity sizing Citing earlier work by Kinley (2003a, b) , Aydinoglu and Krishna (2012) have conceptualized vanity sizing as the practice of labeling garments with sizes that are smaller than the true...
