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Keywords: Brand attraction
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 426–443.
Published: 01 September 2023
...Alyssa Dana Adomaitis; Diana Saiki; Juan del Pozo Severino Purpose This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate...
