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Journal Articles

Perceived financial constraints and consumers' responses to (non) minimalist fashion brand appeals

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Sabrina Staniszewski Samistraro, Danielle Mantovani
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal 1–19.
https://doi.org/10.1108/JFMM-07-2025-0314
Published: 03 February 2026
...) (n = 84) M(SD) M(SD) Minimalist Brand Appeal Brand Evaluation 5.16 (1.15) 4.80 (1.19) 4.062 p = 0.045 H1a Mediation of Materialism (β = 0.0830, CI = 0.0033 to 0.1949) H2a Non...
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Journal Articles

Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations

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Michelle Childs, Byoungho Ellie Jin
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (1): 49–65.
https://doi.org/10.1108/JFMM-03-2019-0061
Published: 22 April 2020
...), the degree of brand-retailer fit (high vs low) (Study 2), and its combined effect (Study 3) on changes in consumers' brand evaluation. Findings Results reveal that consumers' evaluations of brands become more favourable when: (1) brand-retailer co-brand make products available on a limited edition (vs...
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