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Journal Articles

Effective video storytelling for small fashion businesses: the mediating role of brand trust

Gwia Kim, Byoungho Ellie Jin, Heekyeong Jo

Journal of Fashion Marketing and Management: An International Journal (2025) 29 (2): 327–352.

https://doi.org/10.1108/JFMM-08-2023-0203

Published: 29 November 2024

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Journal Articles

Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective

Md Sadaqul Bari, Byoungho Ellie Jin

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 548–566.

https://doi.org/10.1108/JFMM-06-2020-0118

Published: 07 January 2021

View article titled, Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective

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Journal Articles

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Byoungho Ellie Jin, Heesoon Yang, Naeun Lauren Kim

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 389–406.

https://doi.org/10.1108/JFMM-10-2019-0232

Published: 28 September 2020

View article titled, The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

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Journal Articles

Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

Naeun Lauren Kim, Byoungho Ellie Jin

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 242–256.

https://doi.org/10.1108/JFMM-11-2019-0265

Published: 04 August 2020

View article titled, Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

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Journal Articles

Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations

Michelle Childs, Byoungho Ellie Jin

Journal of Fashion Marketing and Management: An International Journal (2020) 24 (1): 49–65.

https://doi.org/10.1108/JFMM-03-2019-0061

Published: 22 April 2020

View article titled, Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations

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Journal Articles

Older female consumers’ environmentally sustainable apparel consumption: The impact of time perspective and advertising appeals

Gwia Kim, Byoungho Ellie Jin

Journal of Fashion Marketing and Management: An International Journal (2019) 23 (4): 487–503.

https://doi.org/10.1108/JFMM-04-2019-0068

Published: 23 August 2019

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Effective video storytelling for small fashion businesses: the mediating role of brand trust

Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations

Older female consumers’ environmentally sustainable apparel consumption: The impact of time perspective and advertising appeals

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