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Journal Articles

Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers

Jennifer (Yeeun) Huh, Naeun Lauren Kim

Journal of Fashion Marketing and Management: An International Journal (2024) 28 (6): 1237–1255.

https://doi.org/10.1108/JFMM-07-2022-0159

Published: 29 May 2024

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Journal Articles

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Byoungho Ellie Jin, Heesoon Yang, Naeun Lauren Kim

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 389–406.

https://doi.org/10.1108/JFMM-10-2019-0232

Published: 28 September 2020

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Journal Articles

Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

Naeun Lauren Kim, Byoungho Ellie Jin

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 242–256.

https://doi.org/10.1108/JFMM-11-2019-0265

Published: 04 August 2020

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