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Journal Articles

Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products

Eunjung Shin, Heesoon Yang

Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 20–37.

https://doi.org/10.1108/JFMM-08-2023-0186

Published: 19 July 2024

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Journal Articles

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Byoungho Ellie Jin, Heesoon Yang, Naeun Lauren Kim

Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 389–406.

https://doi.org/10.1108/JFMM-10-2019-0232

Published: 28 September 2020

View article titled, The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

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Journal Articles

Impacts of country images on luxury fashion brand: facilitating with the brand resonance model

Hye Jung Jung, Yuri Lee, HaeJung Kim, Heesoon Yang

Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 187–205.

https://doi.org/10.1108/JFMM-10-2013-0113

Published: 06 May 2014

View article titled, Impacts of country images on luxury fashion brand: facilitating with the brand resonance model

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