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Keywords: Brand jealousy
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 625–643.
Published: 07 April 2021
... the mediating effect of brand jealousy in the relationship between brand love and brand hate among luxury fashion brand consumers. Also how value expressiveness moderates the relationship between brand hate and negative word of mouth (NWOM) is examined. Design/methodology/approach The study is based...
