... Amukelani and Devey Richard Licensed re-use rights only Consumer-based brand equity Brand management Luxury fashion brands Local fashion brands Emerging markets South Africa The market for luxury goods in emerging economies has developed and Brazil, India, Russia, Mexico and mainland...

... research on luxury brand management. Design/methodology/approach – Case study of a leading luxury goods conglomerate provides operational definitions and insight into best practices for management of a luxury goods brand through an in-depth historical review and analysis of variables, measures...

... studies using a model suggesting important implications for marketers, brand managers and retailers in terms of brand positioning and identity formation. © Emerald Group Publishing Limited 2012 Brand management Brand personality Ready‐to‐wear branding Brand loyalty Perceived quality...

... countries, especially in the trade press. With new examples of such transient “temporary” or “pop‐up” stores appearing almost daily, this radically new initiative deserves our attention. © Emerald Group Publishing Limited 2011 Italy Shops Fashion Brand management Retail marketing...

..., the study suggests the theoretical and practical insights in the Korean and global fashion industries. SooKyoung Ahn can be contacted at: soo‐kyoung.ahn@unt.edu © Emerald Group Publishing Limited 2010 Fashion industry Brand management Marketing strategy Diverse partnership...

...Pierre‐Luc Emond Erica   Corbellini and Stefania   Saviolo . Managing Fashion and Luxury Companies . Milan : Etas   2009 . 270 pp.   €31.00 (paperback) , ISBN: 978‐88‐453‐1520‐6 © Emerald Group Publishing Limited 2009 --> Brand management Fashion industry...