Keywords: Brand user imagery congruence
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 467–484.
Published: 14 September 2015
... (Reisenwitz and Gupta, 2011) and generating higher corporate profits (Hsieh and Li, 2008) are some benefits of loyal customers for a firm. Brand loyalty Generation Y Brand attitude Brand tribalism Personality congruence Perceived quality Brand prestige Brand user imagery congruence From...

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