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Keywords: CVPA
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 262–276.
Published: 08 May 2017
... of visual product aesthetics (CVPA). Design/methodology/approach A mixed factorial experimental design, using women’s tops with design complexity and novelty (high vs low) manipulated orthogonally, was conducted among 260 female participants to test the model and its corresponding hypotheses...
