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Keywords: Café
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (2): 252–268.
Published: 13 September 2024
...Jin Jeong; Ha Kyung Lee; Yuri Lee Purpose The purpose of this study is to investigate the effect of brand experiences through cafés or art spaces in luxury fashion flagships on consumers’ buying behavior toward authorized shopping channels. Design/methodology/approach Online questionnaires...
