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Keywords: Cannibalisation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (1998) 2 (3): 285–293.
Published: 01 March 1998
... the perspective of the independent retailer, who still has a major role to play in this market. © MCB UP Limited 1998 Brand extension Cannibalisation Product awareness Distribution network Diffusion Journal of Fashion Marketing and Management Volume 2 Number 3 Independent menswear retailers...
