Keywords: Celebrity fashion brand endorsement
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership

Seunga Venus Jin, Ehri Ryu
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (1): 104–123.
https://doi.org/10.1108/JFMM-01-2018-0001
Published: 07 August 2018
... theoretical contributions to consumer psychology and provides managerial implications for Facebook-based fashion marketing and fashion brand management. Materialism Viral marketing Social commerce Celebrity fashion brand endorsement Opinion leadership Social identification H1...
View article titled, Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership
Open the PDF for Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership in another window
Add to Citation Manager for Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options