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Keywords: Challenging gender norms
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–22.
Published: 21 September 2026
... (PROCESS Model 14) in which self-centeredness is the trait antecedent, need for uniqueness (NFU) is the mediator, and perceived consumer effectiveness for challenging gender norms (PCE-CGN) moderates the NFU–purchase association. Age and gender are included as covariates. Findings Self-centeredness...
