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Keywords: Channel length
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Journal Articles
Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (6): 1151–1169.
Published: 16 April 2024
..., qualitative data were collected from 33 semi-structured interviews. Findings Strong impacts of internationalisation strategies, distribution strategies and channel length towards multiple channel retailing are revealed. Multi-channel retailing is widely employed by firms who have entered China and further...
