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Keywords: Charity
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (3): 448–457.
Published: 10 July 2009
...Jennifer Yurchisin; Yoo Jin Kwon; Sara B. Marcketti Purpose The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of this cause‐related fashion product may be attained. Design...
