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1-4 of 4
Keywords: Chinese consumers
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 723–747.
Published: 12 March 2021
... be contacted at: eric.li@ubc.ca 21 07 2019 31 01 2020 10 06 2020 28 12 2020 17 02 2021 20 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Acculturation Chinese consumers Rural–urban migration Fashion...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (1): 66–82.
Published: 16 March 2020
... 10 01 2019 02 06 2019 06 08 2019 16 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Chinese consumers Luxury consumption Brand prominence preference Little emperors China, as the world's largest luxury market...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (3): 419–434.
Published: 10 July 2017
...Claudia Elisabeth Henninger; Panayiota J. Alevizou; JiaoLin Tan; Qiwen Huang; Daniella Ryding Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 347–359.
Published: 14 September 2015
... are actually sold and how the customer experience is handled. Delivering products to the Chinese consumer is a monumental challenge for a UK niche luxury manufacturer. Most European manufacturers lack the local knowledge, relationships and capital required to do this on their own. For this reason...
