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1-4 of 4
Keywords: Chinese consumers
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Journal Articles
Dissociative fashion practices and identity conflicts: local resistance as a response to clothing acculturation in the context of rural–urban migration
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 723–747.
Published: 12 March 2021
... be contacted at: eric.li@ubc.ca 21 07 2019 31 01 2020 10 06 2020 28 12 2020 17 02 2021 20 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Acculturation Chinese consumers Rural–urban migration Fashion...
Journal Articles
Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (1): 66–82.
Published: 16 March 2020
... and Markus, 1999 ; Nwankwo et al., 2014). Many young Chinese consumers value brands and tend to consider owning luxury goods as a symbol of success or achievement (Gong et al., 2004 ; Jiang and Shan, 2018 ; Wang, 2009). To these consumers, Western luxury brands represent quality...
Journal Articles
Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashion
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Journal of Fashion Marketing and Management: An International Journal (2017) 21 (3): 419–434.
Published: 10 July 2017
...Claudia Elisabeth Henninger; Panayiota J. Alevizou; JiaoLin Tan; Qiwen Huang; Daniella Ryding Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process...
Journal Articles
Luxury consumption moves East
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Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 347–359.
Published: 14 September 2015
... in how goods are actually sold and how the customer experience is handled. Professor Omera Khan can be contacted at: okhan@dtu.dk © Emerald Group Publishing Limited 2015 Luxury fashion and textiles Global supply chain strategies Chinese consumers In 2009, China surpassed...
