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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (1): 66–82.
Published: 16 March 2020
... and Markus, 1999 ; Nwankwo et al., 2014). Many young Chinese consumers value brands and tend to consider owning luxury goods as a symbol of success or achievement (Gong et al., 2004 ; Jiang and Shan, 2018 ; Wang, 2009). To these consumers, Western luxury brands represent quality...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (3): 419–434.
Published: 10 July 2017
...Claudia Elisabeth Henninger; Panayiota J. Alevizou; JiaoLin Tan; Qiwen Huang; Daniella Ryding Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 347–359.
Published: 14 September 2015
... in how goods are actually sold and how the customer experience is handled. Professor Omera Khan can be contacted at: okhan@dtu.dk © Emerald Group Publishing Limited 2015 Luxury fashion and textiles Global supply chain strategies Chinese consumers In 2009, China surpassed...

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