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Keywords: Circular supply chains
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1175–1202.
Published: 18 June 2026
... the key barriers to circular supply chain adoption and examines the potential role of blockchain as a trust-enabling technology to support circular practices. Design/methodology/approach This study adopts a mixed-method research design, combining survey data with in-depth semi-structured interviews...
