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Keywords: Coffee
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (2): 232–243.
Published: 09 May 2008
... university. Design/methodology/approach A self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee...
