... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Brand experience Communication Consumer behavior E-commerce Experiential value Fashion retail Omnichannel strategy Sensory orientation The digitalization of retail in the fashion sector—driven by e-commerce...

...Jitong Li; Karen K. Leonas Purpose This study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA. Design/methodology/approach This study employed a quantitative survey focused on Millennial...

... rights only Fashion Spain Millennials Communication Buying behaviour Fashion bloggers 02 10 2017 08 03 2018 18 04 2018 New technologies have been the cause of fashion bloggers’ birth, but, at the same time, they have also encouraged the prosumer figure...

...Kaisa Vehmas; Anne Raudaskoski; Pirjo Heikkilä; Ali Harlin; Aino Mensonen Purpose The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed...

... communicate their sustainability commitment through their corporate websites. Design/methodology/approach – The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated. Findings – The findings showed that four different...

...Neil Howlett; Karen Pine; Ismail Orakçıoğlu; Ben Fletcher Purpose Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing...

...Isabel J. Grant; Graeme R. Stephen Purpose To examine the key communicating factors which influence 12‐13 year old girls in their purchasing decisions for fashion clothing. Design/methodology/approach A series of four, structured focus group interviews, consisting of six girls, with questions...