... experience. When these expectations are confirmed, experiential value is reinforced; when they are not, perceptual dissonance arises. This mechanism is particularly relevant in fashion retail, where experiential value is inherently symbolic and sensory. Digital interfaces increasingly communicate...

...Jitong Li; Karen K. Leonas Purpose This study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA. Design/methodology/approach This study employed a quantitative survey focused on Millennial...

... Millennials Communication Buying behaviour Fashion bloggers Elena Bellido-Pérez is the corresponding author and can be contacted at: ebellido@us.es Fashion bloggers are one of the newest players in the fashion industry and they perfectly represent the progressive democratisation...

...Kaisa Vehmas; Anne Raudaskoski; Pirjo Heikkilä; Ali Harlin; Aino Mensonen Purpose The purpose of this paper is to explore consumers’ views and expectations on circular clothing. This paper also clarifies how the remanufacturing process should be communicated and circular fashion marketed...

... communicate their sustainability commitment through their corporate websites. Design/methodology/approach – The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated. Findings – The findings showed that four different...

...Neil Howlett; Karen Pine; Ismail Orakçıoğlu; Ben Fletcher Purpose Clothing communicates information about the wearer and first impressions can be heavily influenced by the messages conveyed by attire. The purpose of this paper is to investigate the effect of minor changes in clothing...

...Isabel J. Grant; Graeme R. Stephen Purpose To examine the key communicating factors which influence 12‐13 year old girls in their purchasing decisions for fashion clothing. Design/methodology/approach A series of four, structured focus group interviews, consisting of six girls, with questions...