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Keywords: Communication management
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (3): 380–397.
Published: 17 July 2007
...Rose Otieno; Zhimin Chen; Richard Murray; Richard M. Jones Purpose The aim of this paper is to analyse simplified traditional fashion clothing supply chain models between the UK and China to identify the key issues in quality and communication management. Design/methodology/approach...
