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Keywords: Competitive analysis
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (1): 20–36.
Published: 27 February 2009
... fibres Competitive analysis Mij score of the jth variable in element i. Porter defines competitive advantage as the ability of a company or industry to make products that provide more value to the customer than competing products. This leads to both greater sales...
