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Keywords: Complexity
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 262–276.
Published: 08 May 2017
...Christin Seifert; Veena Chattaraman Purpose The purpose of this paper is to examine the individual and joint effects of collative design factors, complexity and novelty, on aesthetic response to apparel products; and whether the influence of these factors is moderated by consumers’ centrality...
