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Keywords: Conceptualization
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (3): 395–410.
Published: 29 November 2024
... consciousness Fashion involvement Measurements Conceptualization The fashion industry ranks among the largest global industries (Pensupa, 2020), with projections indicating growth from US$1.5tn in 2021 to an estimated US$2 trillion in 2026 (Statista, 2023). Rooted in the pursuit of novelty, fashion...
