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Keywords: Concern
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Journal Articles
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours
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Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 792–812.
Published: 17 December 2021
... empirically the relationships between general consumer support for ethical fashion, buying intention and willingness to pay, focussing on the effect that consumer concern and knowledge and beliefs have on these variables. Design/methodology/approach Data were collected from 450 general consumers in Spain...
