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Keywords: Conformity
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 280–293.
Published: 05 July 2013
... handbags, which have not previously been researched for their status and conspicuous consumption abilities in an appropriate sample of college Millennial aged females. © Emerald Group Publishing Limited 2013 Conformity is defined as “involving characteristic willingness to identify with others...
