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Keywords: Consumer attention
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 273–297.
Published: 05 September 2023
...Xuwei Pan; Jihu Li; Jianhong Luo; Wenbang Zhan Purpose It is widely known that fast-fashion retailers are struggling to keep up with consumer attention for quick responses within the fashion industry. With the advance of Internet and e-commerce, consumers prefer to purchase online. Online platform...
