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Keywords: Consumer attitude
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 1064–1087.
Published: 27 February 2023
... Consumer attitude Ethical consumption Purchase intention Attitude–behavior gap Now more than ever, consumers around the world are becoming aware of the major environmental and social concerns around the many daily acts of consumption. This increased understanding of the potential...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 644–664.
Published: 09 February 2021
...Meena Rambocas; Jon Marc Mahabir Purpose Consumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing countries have not been sufficiently examined. Drawing on the social identity...
