..., consumer behavior is not always so simple. In other words, consumer purchasing decisions do not always align with voiced attitudes about ethical issues or with stated intentions to support a particular cause. This weak link between the consumer's attitude or intention and their actual behavior has been...

...Meena Rambocas; Jon Marc Mahabir Purpose Consumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing countries have not been sufficiently examined. Drawing on the social identity...