...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at Link to the terms of the CC BY 4.0 licence. Marketing Consumer behavior Women Self-concept Social responsibility Agricultural Experiment Station...

... Demirgunes (2016) Source(s): Authors’ own work © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Brand experience Communication Consumer behavior E-commerce Experiential value Fashion retail Omnichannel strategy Sensory orientation...

..., and satisfaction mediate these relationships and how differences in these variables affect consumer behavior. Design/methodology/approach A total of 293 useable online surveys were collected from Mainland Chinese consumers. Multi-item scales were utilized to measure seven constructs: aesthetic value...

...Maria S. Soledad Gil; Jin Su; Kittichai Watchravesringkan; Vasyl Taras Purpose The purpose of this study is to empirically examine the impact of cosmopolitan consumer orientation (CCO) on sustainable apparel consumer behavior. Design/methodology/approach A total of 469 US responses collected...

.... Kristin Anne Thoney-Barletta can be contacted at: kristin_thoney@ncsu.edu 14 07 2022 04 01 2023 28 06 2023 01 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Social media Generational cohort theory...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Sustainable fashion The Covid-19 pandemic has an impact on people's thoughts and minds about health, economy, environment and therefore lifestyle and consumption habits around the globe. Specifically...

... strategies for style subscription box retailers. Jihyun Sung can be contacted at: sung1j@cmich.edu 17 03 2021 23 11 2021 23 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Fashion retailing Clothing...

... their envisioned changes to each body area and the role of maternity garments to fulfill needs and concerns. Gen Z Maternity wear Pregnancy expectations Self-concept Consumer behavior Clothing is expected to meet the needs of individuals during specific periods within the human lifecycle (Miller...

... of these socio-demographic factors helps scholars better understand consumer behavior and enables companies develop more effective marketing strategies and programs to reach target consumers and promote product or service (Pura, 2005 ; Schmitt, 2003). Consumer behavior Apparel Consumer research...

...Liesl Riddle; Patrick Low; Ina Freeman Purpose The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan. Design/methodology/approach Literature review formed the basis of the questions asked to several...

... be segmented using a well‐known marketing scale that has been widely applied in research. © Emerald Group Publishing Limited 2005 Consumer research Consumer behavior Product management Fashion industry Product identification The concept of product involvement has been studied...

... framework to understand and predict the consumer shopping behavior in the multichannel retailing setting. In addition, the present paper contributed to the academia by expanding the theory of planned behavior and online prepurchase intentions model. Attitudes Internet Shopping Consumer behavior...

... behavior Fashion Age groups Motivation Marketing research Generation X is defined by the US Census Bureau (2000) as those individuals born between the years of 1962 and 1980. Generation Y is defined as those born between the years of 1981 and 2002. Through primary research methods...

..., Internet use behavior, and demographic characteristics. © MCB UP Limited 2002 Internet Shopping Apparel Consumer behavior By the end of 2001, an estimated 50 percent of all US households were expected to be online; among these users, it is estimated that more than one‐third...

.... © MCB UP Limited 1999 Social responsibility Shopping involvement Product attributes Consumer behavior Academic Papers The relative importance of social responsibility as a predictor of purchase intentions for clothing Received: 11th February, 1998 Soyoung Kim is Assistant Professor...