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Keywords: Consumer decision‐making
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 298–315.
Published: 25 August 2023
...Sara Lewis Hood; Kristin Anne Thoney-Barletta; Lori Rothenberg Purpose This study explored the role that Instagram, a prominent social media platform, plays in the consumer decision-making process of young adults (age 18–27 years) in the United States as they shop online for apparel and interact...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (2): 141–159.
Published: 03 May 2013
... decision‐making Divestment Fast fashion Satisfaction Slow fashion Consumers Fashion Decision making The present study is an exploratory investigation into the concepts of both fast fashion and slow fashion. Fast fashion is most commonly referenced as a business strategy that creates...
