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Keywords: Consumer engagement
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 569–584.
Published: 06 January 2021
...Danielle Sponder Testa; Sonia Bakhshian; Rachel Eike Purpose The purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what drives popularity of sustainable fashion among digital consumers...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 482–510.
Published: 02 December 2020
... of “consumer engagement” and “attitude towards second-hand clothes”. Design/methodology/approach The data were gathered through a self-administered questionnaire survey from Malaysian consumers who had experience in purchasing second-hand clothes. A total of 175 complete and useable questionnaires were...
