...-structured depth interviews and focus group interviews with clothing library users as the main data source. The conceptual context of this paper is that of consumer culture theory approaches to consumer identity construction and the role of object ownership in consumer identity projects. Findings...

... consumption Consumer identity However, post-assimilationists moved beyond this dichotomy of home/host cultural references or any fixation on identity formation drawing from these two frames of cultural reference (Oswald, 1999). Instead, this stream of research is guided by the premise that consumer...