...Jitong Li; Karen K. Leonas Purpose This study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA. Design/methodology/approach This study employed a quantitative survey focused on Millennial...

... the subscription industry is growing at an exponential speed, consumers’ adoption plays a critical role in the successful diffusion of this innovative retailing model across the marketplace. However, limited research has been conducted to understand consumers’ knowledge, perception, and adoption decisions...