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Keywords: Consumer mindfulness
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1203–1227.
Published: 17 June 2026
... value Consumer mindfulness Purchase intention Luxury Sustainable fashion Although luxury apparel brands actively promote the concept of sustainability, notable disparities exist in consumers' willingness to purchase sustainable luxury apparel; sales of sustainable luxury product lines often lag...
