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Keywords: Consumer mindset
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (4): 710–738.
Published: 21 March 2023
... symbolic meanings of green clothing (status, environmentalism, innovation and fashion symbols) on consumers' purchase intention of green clothing through their attitude toward it. Besides, the moderating role of a consumer mindset in the indirect relationship between symbolic attributes and the purchase...
