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Keywords: Consumer preference
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (3): 275–289.
Published: 06 July 2012
...) style; (2) price; (3) brand; (4) COO; and (5) ethical attributes. Australia Young adults Consumer behaviour Consumer preference Apparel attributes Jeans Conjoint analysis An increased demand for “ethically” produced apparel (Williams et al., 2005) has...

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