..., preferences and fit issues of exercising females in some of the largest and most diverse underwear markets in the world (the US, the UK and China and (2) identify how these factors differ between these markets. Consumer behaviour Consumer preferences Brands Sports bra Bra fit Bra design Breasts...

... channel preferences and motivations across a 50-year age span using loyal customers. The majority of previous studies looking at multi-channel shopping behaviour are quantitative and so this qualitative enquiry provides a richer insight into reasons for consumer preferences and motivations. The study...