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Keywords: Consumer preferences
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 511–527.
Published: 09 December 2020
... Licensed re-use rights only Consumer behaviour Consumer preferences Brands Sports bra Bra fit Bra design Breasts International markets Female apparel Nicola Brown is the corresponding author and can be contacted at: nicola.brown@stmarys.ac.uk 10 05 2020 03 09 2020...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (2): 270–284.
Published: 24 April 2018
... channel preferences and motivations across a 50-year age span using loyal customers. The majority of previous studies looking at multi-channel shopping behaviour are quantitative and so this qualitative enquiry provides a richer insight into reasons for consumer preferences and motivations. The study...
