...-use rights only Social comparison Consumer psychology Emerging adulthood Identity formation Post-pandemic A significant life event for many young people includes graduating from college and entering the workforce. Examining the clothing worn by these young people at their new...

...). Chuanlan Liu can be contacted at: clliu@lsu.edu 25 10 2022 02 11 2022 02 11 2022 Consumer behaviour Clothing Fashion Consumer research Consumer Consumer psychology P1. Going through the consumption routine disruption caused by the global Covid-19 pandemic...

... at: aurore.bardey@bsb-education.com 06 03 2022 25 04 2022 08 07 2022 29 09 2022 12 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer psychology Fashion marketing Unisex fashion Self-expression Inclusivity...

... Generation Y Cool Scale development Young consumers Consumer psychology Now what's cooler than being cool? (Andre’ Benjamin) The term “cool” is used often in marketing, especially in marketing to young consumers (O’Donnell and Wardlow, 2000). No less experts on “cool” than MTV Networks see...

... preferences, fashion trends, body image and satisfaction, and attitudes (Alexander et al., 2005 ; Ashdown and O’Connell, 2006). Apparel design Ethnic groups Fashion design Product development Women Young adults Clothing Consumer psychology Recent growth in the US Hispanic market...

...‐relaxed consumption. Ronald E. Goldsmith can be contacted at: rgoldsm@cob.fsu.edu © Emerald Group Publishing Limited 2008 Motivation (psychology) Consumer behaviour Consumer research Consumer psychology Fashion United States of America Consumers often use informal or social...

... to seek opinions as well. Motivation (psychology) Consumer behaviour Consumer research Consumer psychology Fashion United States of America Consumers influence each other in several ways. They copy each other's behaviour; they talk to each other, thereby exchanging information via...

... Consumer psychology Brands Clothing Premium products Brand awareness National brands such as Mexx, Guess, and Ralph Lauren are very much present in the ready‐to‐wear clothing industry. Brand names are powerful sources of inferences concerning the quality of products (prestige, durability, etc...

... need to pay attention to product quality and how brand identity is interpreted within Chinese culture. United States of America China Brand awareness Brand identity Consumer psychology Marketing Over the past two decades, the Chinese economy has grown more than three times as fast...